The 1960s brought about radical changes in French society, expressed through the rise of ready-to-wear fashion. Designers like Yves Saint Laurent and Pierre Cardin thrived in this new turn. The creative effervescence around him pushed Jean Dinh Van to leave Cartier, where he had worked for ten years, and start his own brand. In 1965, dinh van opens its doors and brings its touch to modern luxury: designer jewelry for everyday wear.